All-Electric Power to Wow, More Connected Technology, Elevated Drive Experience and Built Ford Tough Capabilty
Super Powers Only Electric Can Deliver
F-Series, America’s best-selling truck for 44 years1 and Canada’s best-selling trucks for 55 years1 charges into the future with the F-150 Lightning, elevated by all the advantages of electrification and packed with connected technology. F-150 Lighting is a powerhouse that delivers a targeted 563 horsepower and 775 lb.-ft. of torque – the most torque of any F-150 ever – an exhilarating drive, a high-tech frunk, and the ability to power your home if needed
Advanced Tech Now – To Guide You Into the Future
F-150 Lightning offers an ingenious array of connected, intelligent features that improve over time via over-the-air software updates; FordPass app provides seamless access to charging stations and remote vehicle controls; available BlueCruise offers true hands-free driving on the highway, while enhanced Pro Power Onboard powers jobsites or campsites
No Question: Built Ford Tough Comes Standard
Powered by dual in-board motors and with standard 4×4, F-150 Lightning can take on rough terrain with Built Ford Tough durability and capability. Along with a high-strength, military-grade aluminum alloy body, a new independent rear suspension delivers improved ride comfort, while an all-new frame uses the strongest steel ever put in an F150 frame and supports a maximum 2,000-pound payload and up to 10,000-pound towing capacity
- For the digital magazine release, click here.
DEARBORN, Mich., May 19, 2021 – The truck of the future is here. The F-150 Lightning is the smartest, most innovative truck Ford has ever built. From near instant torque to intelligent towing, seamless connectivity to software updates, plus power for your home, a power frunk and a digital screen that’s larger than any currently offered on a full-size truck – F-150 Lightning is a driving and ownership experience unlike any other.
F-150 Lightning will roll off the lines next year at a new high-tech, factory using sustainable manufacturing practices at Ford’s storied Rouge complex in Dearborn just outside Detroit.
“For both Ford and the American auto industry, F-150 Lightning represents a defining moment as we progress toward a zero-emissions, digitally connected future,” said Bill Ford, executive chair, Ford Motor Company. “F-Series is America’s best-selling truck for 44 years, the backbone of work across the country, and a trusted icon for generations of customers. Now we are revolutionizing it for a new generation.”
F-150 Lightning is a pillar of the company’s $22 billion USD global electric vehicle plan to lead electrification in areas of strength. Ford is starting with zero-emissions versions of its most popular and best-loved franchises – Mustang, Transit and F-150 – with much more to come in the years ahead.
Wickedly quick off the mark, quiet and smooth, F-150 Lightning delivers a new experience for truck owners. The electric platform unlocks new capabilities as well – such as enough energy to power an entire home and a massive lockable frunk with power and charging capabilities to spare. Ford will deploy standard over-the-air software updates – called Ford Power-Ups – to improve the technology experience, add new features and fix issues without trips to the dealership.
All this and more backed by proven Built Ford Tough F-Series durability and capability and the largest public charging network in North America2.
The commercial-oriented entry model starts at $58,000 MSRP3, while the XLT model starts at $68,000 MSRP, offering additional comfort and technology.
“The F-150 Lightning is a massive moment for our Ford team. North America’s No. 1 auto brand is going zero emissions with America’s favorite vehicle. It’s quicker than a Raptor, with standard 4×4 and independent rear suspension; a power frunk, enough juice to run your house for three days or power an awesome tailgate; and it will forever improve with over-the-air updates,” said Ford President and CEO Jim Farley. “It will be built at the Rouge factory, where Henry Ford changed the world and my grandfather punched in every day. F-150 Lightning represents all that our country can do when we push for progress.” “
F-150 Lightning targets 563 horsepower, 775 lb.-ft. of nearly instantaneous torque4– more than any F-150 ever – and a 0-60 mph time in the mid-4-second range when equipped with an extended-range battery, based on typical industry methodology. F-150 Lightning targets a maximum 2,000 pounds of payload in the standard-range model and a maximum 10,000 pounds of available towing capacity on XLT and Lariat trucks with the extended-range battery and Max Trailer Tow Package. The low centre of gravity brings even more confident handling whether traveling along rain-slicked roads or through sand.
“We’re not here to make an electric truck for the few– Ford is committed to building one that solves real problems for real people,” said Kumar Galhotra, Ford president, Americas and International Markets Group, Ford Motor Company. “F-150 Lightning delivers everything we’ve said electric vehicles can offer, plus the capability expected from a Built Ford Tough truck – not just near instant torque but powerful towing and hauling customers can depend on.”
Smart, Connected – And Better Over Time
Packed with intelligent features, F-150 Lightning epitomizes how Ford combines advanced digital technologies with proven engineering know-how to create a truck that’s even smarter and more productive. As part of available Ford Co-Pilot360™ technology, BlueCruise allows for true hands-free driving on more than 160,000 km of pre-qualified divided highways in the U.S. and Canada – with more Hands-Free Blue Zones to come in the future5.
Another example is available Onboard Scales, which uses the truck’s sensors to estimate payload and tell customers how much they’re hauling. And since payload can impact range, Onboard Scales is integrated with Intelligent Range to help ensure F-150 Lightning gives an accurate estimate of how far you can go. F-150 Lightning debuts available Pro Trailer Hitch Assist, which automatically controls steering, throttle and brake inputs to make hitching trailers even easier.
Also making its F-Series debut on select vehicles is available Phone As A Key. When activated, this allows customers to lock, unlock and start their truck without taking their phone out of their pocket or using a key fob.
All these features and more can get even better over time with Ford Power-Up software updates. These can help improve the performance of F-150 Lightning, deliver quality upgrades, update existing features and add all-new functions and capabilities. The majority of updates will be completed in under two minutes and whenever the customer chooses6.
Advanced Digital Experience
Making its truck debut on F-150 Lightning in the Lariat and Platinum series is SYNC® 4A – a sleek, modern interface supported by a 15.5-inch touch screen and designed to adapt to driver behaviour. SYNC 4A employs natural voice control, cloud-connected navigation and wireless access to your favourite services: Apple CarPlay, Android Auto, integrated Amazon Alexa and SYNC AppLink apps.
Elevating the digital experience even further is the 12-inch instrument cluster, featuring a customizable interface that instills confidence by naturally surfacing key information. Animated graphics smoothly relay how the vehicle is performing in hands-free highway driving mode or how well you’re bringing power back to your vehicle through regenerative braking, seamlessly providing relevant information as needed.
“It really is the smartest F-150 we’ve ever made.” said Darren Palmer, general manager, Battery Electric Vehicles, Ford Motor Company. “F-150 Lightning offers an immersive touch screen, giving our customers all the info they want in an instant – a real-time view of where they’re going, what they’re hauling or how much real-world range they’ve got banked. And with Ford Power-Up software updates, the experience is only going to get better.”
Revolutionary Power At Home
Debuting on F-150 Lightning is available Ford Intelligent Backup Power, turning your truck into the ultimate power source for your home. With the ability to offload 9.6 kW of power, Ford Intelligent Backup Power keeps the lights on during an outage while providing security by powering home appliances, security systems and more.
“Whether sheltering during a storm or trying to stay safe in a heat wave, customers can now use their truck to give themselves power when they need it most,” said Ryan O’Gorman, electric vehicle manager, Strategic Partnerships. “F-150 Lightning is built for seamless transitions between charging your vehicle and powering your house when needed – and Ford is the first in the North America. to offer this capability on an electric truck.”
With Ford Intelligent Backup Power, enabled by the available 80-amp Ford Charge Station Pro and home management system, the F-150 Lightning automatically kicks in to power your house. Once power is restored, the truck automatically reverts to charging its battery. Based on an average 30kWh of use per day, F-150 Lightning with extended-range battery provides full-home power for up to three days, or as long as 10 days if power is rationed, with results varying based on energy usage.
In the future, Ford will introduce Ford Intelligent Power, which can use the truck to power homes during high-cost, peak-energy hours while taking advantage of low-cost overnight rates to charge the vehicle in time for your morning drive. This can help save money on electricity that powers your vehicle and home while also taking pressure off the grid in peak usage times.
Stay Plugged in on the Road
Power capability is not limited to the home, either. With enhanced Pro Power Onboard, customers can take advantage of built-in electrical outlets to directly power a variety of tools, electronics and appliances away from home. An impressive 9.6 kilowatts of power is standard on all trims from XTL, Lariat to Platinum – a combination of up to 2.4 kilowatts available through the front trunk and up to 7.2 kilowatts through outlets in the cab and bed.
Smart features make power management easier than ever. Customers receive a FordPass notification if their truck’s battery falls below one-third of its total range, and they can even set the truck to stop using Pro Power Onboard if the battery level approaches the distance to the nearest charging station.
All these capabilities are possible thanks to the truck’s powerful next-generation lithium-ion battery. F-150 Lightning offers two options: a standard-range battery targeting -370 km-estimated range and an extended-range battery targeting 483 km-estimated range7.
Under the hood is a versatile, high-tech mega power frunk offering dedicated storage space that’s secure, lockable and easily accessible by a powered open and close system. This spacious area targets 400 litres of volume and 400 pounds of payload – enough to stow two carry-on bags and one checked bag, or two sets of golf clubs.
Cleverly designed with bumper-height clearance, this water-resistant space comes equipped with four electrical outlets, two USB chargers and a drainable floor that can double as a food and beverage container. It can easily power a mobile work site or an epic tailgate. With 2.4 kilowatts of power, there’s enough capability to plug in power tools, TVs, laptops, speakers, crock pots and more.
“The words ‘front trunk’ don’t even begin to describe all the innovation and capability Ford packed into this high-powered space,” said Nancy Reppenhagen, supervisor, Global Feature Process. “It will have customers rethinking what their truck is capable of – and enable the kinds of experiences they never would have thought possible before.”
Built Ford Tough Comes Standard
F-150 Lightning goes through the same tortuous Built Ford Tough testing as all F-Series trucks. The military-grade aluminum alloy body and upgraded frame support the advanced battery, while the first F-Series independent rear suspension and low centre of gravity help improve isolation from the road, provide a more stable ride and reduce steering roll – while maintaining the durability and reliability expected from F-150.
“Whether they’re hauling a bed full of firewood through snow or towing a trailer on a road trip, customers need to be able to rely on their truck’s performance,” said Linda Zhang, chief engineer, F-150 Lightning. “This all-electric truck has been engineered with dual in-board motors which means it can take on rough terrain. Our team of engineers has run the same arduous test regime our F-150 customers have learned to expect from Ford.”
F-150 Lightning boasts excellent off-road performance, with a 4×4 system featuring four selectable drive modes: Normal, Sport, Off Road and Tow/Haul. Rugged underbody protection keeps the battery safe, with metal skid plates shielding both the battery and inboard motors from tough terrain. The battery itself is secured inside waterproof casing surrounded by crash-absorption protection and has been tested at temperatures as extreme as minus 40 degrees Celsius to ensure Lightning can perform when needed most.
Rigorous endurance testing included running the truck through Iowa Hill, Calif., where it towed massive trailers for long durations up and down steep inclines. As a result, F-150 Lightning sports a state-of-the-art liquid cooling system and powertrain layout that expertly manages heat distribution across the vehicle. Improved cooling systems and components ensure the truck can thrive even in the toughest driving ordeals.
Going Electric, Made Easy
Ford has your back when it comes to charging. Ford is the only automaker to offer an 80-amp charge station as included equipment, helping customers easily charge an extended-range truck at home. This system takes advantage of the only dual onboard charging system on an electric truck in the industry for even faster home charging. With this, F-150 Lightning adds an average range of 48 km per charging hour, fully charging an extended-range truck from 15-100 per cent in about eight hours8.
On the road, customers have seamless access to North America’s largest public charging network through FordPass, with more than 63,000 charging plugs and growing. On a 150-kilowatt DC fast charger, extended-range F-150 Lightning is targeted to get up to 87 km of range in 10 minutes and charge from 15-80 per cent in about 41 minutes.
F-150 Lightning takes the guesswork out of when and where to re-charge with FordPass Power My Trip, which identifies charging routes before even starting your journey. In the truck, Intelligent Range accurately calculates range while factoring in weather, traffic, payload, towing weights and more. Cloud-connected navigation on SYNC 4 also identifies public charging locations and prompts owners to charge at convenient points on each drive.
Distinctive, High-Tech Design
F-150 Lightning is undeniably an F-Series truck. Building on the strength of the existing F-150 design DNA, Ford created a truck that epitomizes the toughness people love while adding a distinctly modern, high-tech flair. Key elements include available signature LED light bars that run across the front and rear, plus three new grille designs that bring a bold new look to a familiar face while maintaining Built Ford Tough authenticity.
F-150 Lightning is the most aerodynamic F-150 ever9, with improvements like newly shaped running boards, a sculpted hood to reduce drag, and grilles that replace air intake holes with a smoother, textured surface. Even more functional design delivers available enhanced 360-degree Zone Lighting, which can light up a specific zone or the entire area around the vehicle.
And F-150 Lightning makes no compromises on space, maintaining the same cab and bed dimensions as its gas counterpart, so it remains capable of accommodating thousands of accessories already available. The available fold-out Interior Work Surface makes working inside the vehicle even easier and more productive, while available Max Recline Seats offer nearly 180-degrees of recline to help customers recharge as needed.
Proudly assembled in America, F-150 Lightning will make use of the new, state-of-the-art Rouge Electric Vehicle Center – which will also be a zero-waste-to-landfill site. Ford is investing $700 million USD into the historic Rouge Complex, adding 500 new jobs and employing advanced Sustainable manufacturing technology to build the truck as part of its commitment to becoming carbon neutral by 2050.
Arriving in Spring 2022, F-150 Lightning will be available in four series and two battery options at more than 360 EV-certified Ford dealers across Canada, with the option for fleet customers to access Ford’s complete ecosystem of connected data and telematics services via Ford Commercial Solutions.
Reserve your spot in line today with a $C 100 deposit on Ford.ca
Huge frunk, massive torque, and two battery choices highlight this all-electric pickup
The Ford Motor Company has nibbled around the edges of the EV world recently with a couple of appetizers served up to provide a taste, and promise, of what was to come.
The 2021 Mustang Mach-E caused a stir over its name and its close resemblance inside and out to the Tesla Model Y; the 2022 E-Transit represents an interesting alternative for the last-100-kilometre crowd. Today, the automaker served up the main course, and it’s as meat-and-potatoes as they come.
The 2022 F-150 Lightning is an all-electric version of Canada’s best-selling truck of the past 55 years, and the country’s top-selling vehicle in the last 11. So, the stakes don’t get much higher when converting a pickup truck of that status — for that matter, any vehicle — from gasoline to electric. That gravitas was underscored yesterday when the U.S. President took a camouflaged model for a rip in anticipation of today’s global reveal.
When the first models arrive in Canadian showrooms next spring, there will be two to choose from: a commercial-oriented entry model starting at $58,000, and a well-equipped XLT model with an MSRP of $68,000. All 2022 F-150s will be super crew configuration with a 5.5-footbed. It’s telling that there is no ‘Launch’ edition, a clear signal that Ford is not dipping its toe in the water with this EV. Company executives have gone to great lengths to underscore this is not a niche vehicle, but rather is intended as a high-volume model.
Two lithium-ion liquid-cooled battery packs will be offered: a standard range (with an EPA estimated range of 370 km); and an extended range (483 km). Oddly, Ford has not disclosed the size of either battery pack, seemingly of the belief customers are instead solely interested in range and charging times. Using a DC fast-charger, the respective 15-per-cent-to-80-per-cent charge times are 44 and 41 minutes. Using a Level 2 charger, they’ll go from 15 percent to 100 percent in 10 hours and 13 hours, respectively.
- The F-150 Lightning has four selectable drive modes: Normal, Sport, Off-Road and Tow/Haul.
- Key elements include available signature LED light bars that run across the front and rear…
- …plus three new grille designs.
- Along with a high-strength, military-grade aluminum-alloy body, a new independent rear suspension delivers improved ride comfort, while an all-new frame uses the strongest steel ever put in an F-150 frame and supports a maximum 2,000-pound payload and up to 10,000-pound towing capacity.
- The all-electric pickup has a liquid cooling system and powertrain layout that manages heat distribution across the vehicle.
All models will be powered by dual in-board motors and with standard 4×4, and according to Ford, power output is 426 horsepower for the standard-range battery; and 563 for the extended-range. Each packs a big punch, with a reported 775 lb-ft of torque, the most of any F-150 ever offered. That power also translates to a mid-four-second sprint from zero to 100 km/h, making the big-battery Lightning quicker than the Ford Raptor.
In terms of payload and towing capabilities, F-150s outfitted with the standard battery have a maximum payload of 2,000 lbs (907 kg) and a maximum towing capacity of 7,700 lbs (3,493 kg) while extended-range versions outfitted with the Max Trailer Tow package option are 1,800 lbs (816 kg) and 10,000 lbs (4,536 kg), respectively. The F-150 Lightning debuts available Pro Trailer Hitch Assist, which automatically controls steering, throttle, and brake inputs to make hitching trailers easier.
Those capacities are achievable thanks to a high-strength, military-grade aluminum alloy body, a new independent rear suspension, and an all-new frame using the strongest steel ever put into an F-150 frame. Rugged underbody cladding protects the battery, with metal skid plates shielding both the battery and inboard motors from tough terrain. The battery itself is secured inside a waterproof casing surrounded by crash-absorption protection and has been tested at temperatures as extreme as minus 40 degrees Celsius.
There are four selectable drive modes — Normal, Sport, Off Road, and Tow/Haul — and while there is no low-range gear simulation, Ford engineers say the E-Locker feature — which mechanically locks the rear wheels — working with the massive torque makes the need for a low gear redundant.
- The available fold-out Interior Work Surface provides space for those who use their truck as a mobile office.Ford Motor Co.
- The digital screen is larger than any currently offered on a full-size truck.Ford Motor Co.
- Intelligent Range calculates range while factoring in weather, traffic, payload, towing weights and more.Ford Motor Co.
- The Pro Power Onboard feature gives you the ability to use the truck as a mobile generator, with two available levels of electrical output: 2.4 kilowatts…
- …and 9.6 killowatts.
- The 2022 Ford F-150 Lightning EV electric pickup truckFord Motor Co.
- The 2022 Ford F-150 Lightning commercial-oriented entry model starts at $58,000, while the XLT model starts at $68,000.Ford Motor Co.
As much as the electric powertrain of the all-new F-150 Lightning is the star of the show, this pickup boasts some pretty interesting technology, particularly when it comes to electricity. Front and centre is the ‘frunk.’ Most every EV on the market has one of these — a storage area under the hood — however none has the capacities and capabilities of the F-150 Lightning’s.
Dubbed by Ford the “mega power frunk,” this cavernous and lockable space boasts 400 litres of volume and 181 kg of payload. Put another way, it can swallow two carry-on bags and one checked bag, or two sets of golf clubs. There is also functionality to go with that utility, as the water-resistant space comes equipped with four electrical outlets, two USB chargers and a drainable floor that can double as a food and beverage container. With 2.4 kilowatts of power, there’s enough capability to plug in power tools, TVs, laptops, speakers, crock-pots, and more.
Keeping in the power theme, the available Ford Intelligent Backup Power has the ability to offload 9.6 kW of power to keep your house lights on during a power outage while providing security by powering home appliances, security systems, and more. Once power is restored, the truck automatically reverts to charging its battery. Based on an average 30 kWh of use per day, according to Ford, the F-150 Lightning with extended-range battery can provide full-home power for up to three days, or as long as 10 days if power is rationed.
Then there is Onboard Scales, an available feature that uses the truck’s sensors to estimate payload and tell you how much you’re hauling. That’s important in an EV since payload impact ranges, and the system is integrated with Intelligent Range to help ensure F-150 Lightning gives an accurate estimate of how far you can go.
Also making its F-Series debut on is available Phone As A Key, which allows owners to use your smartphone to lock, unlock, and start the truck without taking their phone out of their pocket or using a key fob.
With the over-the-air (OTA) Ford Power-Up software updates, these features will be upgraded and updated to add all-new functions and capabilities. According to ford, the majority of updates will be completed in under two minutes.
And while it won’t be available on the initial models that are coming to Canada, the SYNC 4A interface features a vertically mounted 15.5-inch touch screen employs natural voice control, cloud-connected navigation and wireless access to Apple CarPlay, Android Auto, integrated Amazon Alexa and SYNC AppLink apps.
The US$185-million-dollar investment is just part of the US$22 billion Ford has committed to spend on EVs
Ford, like its cross-town rival General Motors, is rapidly converting its research, engineering, and manufacturing to the production of electric vehicles. It’s earmarked US$22 million dollars for the rollout of a slew of EVs by 2025 and has promised all the cars it sells in Europe will be EVs as early as 2030.
The company is building a new billion-dollar EV manufacturing plant in Cologne, Germany, and will soon start delivering Mustang Mach-Es to Chinese customers from local manufacturing plants.
“We’re already scaling production of all-electric vehicles around the world as more customers experience and crave the fun-to-drive benefits of electric vehicles with zero emissions,” said Hau Thai-Tang, Ford’s chief product platform and operations officer. “Investing in more battery R&D ultimately will help us speed the process to deliver more, even better, lower-cost EVs for customers over time.”
A further part of commitment is the commissioning of a new battery research and development facility in southeastern Michigan that will focus completely on the development of new battery technologies, ranging from different lithium-ion chemistries; to yet-more-efficient solid-state power sources. According to Ford, the 200,000-square-foot facility will employ at least 150 engineers, procurement officers, and financial analysts.
The new Ion Park “global battery centre of excellence” will not, at least initially, build new batteries, but rather research their chemistries and battery management algorithms so Ford can best utilize the cells provided by outside suppliers such as SK Innovations and LG Chem.
The company remains reticent to start producing battery cells itself, citing the example of one of its competitors — the spokespeople were trying very, very hard to not say “Toyota” — which committed to ni-cad technology for its hybrids, but was caught a little flat-footed by the rapid progress to li-ion.
The new US$185-million Ion Park R&D centre is to open at the end of 2021.
Source: O Canada
It has a fully independent rear end with coil springs
One of our spy photographers has once again caught the electric Ford F-150 out testing. But this time, they got up close and personal with it, snapping some photos that give us our best look at the rear motor and suspension yet.
One of the first things you’ll probably notice is that this truck features a fully-independent rear suspension, made clear by the half-shafts sticking out of the motor. This fits with the old prototype electric F-150 we saw a couple of years ago, and it seems to rule out any possibility that Ford might have used the Magna eBeam solid axle for the truck.
Interestingly, this suspension layout looks completely different, aside from being independent, to the old prototype. The old truck had very long control arms connected to a subframe in the middle. It seems like this could be related to the position of the motor. It’s clearly sitting between the wheels and axles on this truck. The old prototype had much longer control arms connected in the middle at a subframe. That previous truck may have had a motor placed elsewhere and connected to a smaller rear differential.
The other prominent thing you’ll notice is that the truck is obviously sitting on coil over springs and shocks. Coil springs aren’t totally new to the F-150, since the Raptor has adopted them, but it is new for a more street-oriented truck.
The electric F-150 is expected to launch as a 2023 model. It will have dual motors making more than 450 horsepower and 510 pound-feet of torque. The company naturally claims it will have plenty of towing and cargo capacity, and, being electric, it will even have a front trunk.
Source: Auto Blog
One of the auto industry’s most influential design leaders will retire from Ford Motor Company this spring and be succeeded by an accomplished global industry veteran
Source: Automotive World
One of the auto industry’s most influential design leaders will retire from Ford Motor Company this spring and be succeeded by an accomplished global industry veteran.
Moray Callum will cap his 38-year product development career – more than half of which was with Ford – as the company’s vice president, Design, for Ford and Lincoln brand vehicles worldwide. He will be replaced by Anthony Lo, who most recently was vice president, Exterior Design, for Groupe Renault. Callum’s retirement is effective May 1, enabling a one-month transition to Lo, who will start with Ford on April 1. Like Callum, Lo will report to Hau Thai-Tang, Ford’s chief product platform and operations officer.
Callum’s design influence on Ford and the industry has been extensive. His most recent body of work was particularly prolific, as Callum and his team helped create and introduce the acclaimed 2021 F-150, Mustang Mach-E, and reimagined Bronco and Bronco Sport. A refined, modern design language for Lincoln has been essential to the brand’s global resurgence.
Among notable designs, Callum steered across his career were the 1999 Super Duty truck, 2011 Explorer, 2005 Mazda MX-5, 2007 Mazda CX-7, 2015 Mustang and F-150, and 2016 GT.
“Moray’s influence is seen on streets around the globe,” said Thai-Tang. “He brought and sustained a design vision and leadership to studios – including Ghia in Italy and Mazda in Japan, in addition to Ford and Lincoln – that has elevated the beauty, meaning and function of cars, trucks and SUVs for millions of customers.”
Callum, a native of Scotland, had two tenures with Ford totalling 20 years. His first was from 1995 until 2001 when he joined Mazda in Japan for five years to head that company’s design transformation. At the time, Ford had a partnership with and ownership interest in Mazda. Callum returned to Ford in 2006 as executive director, Design, for the Americas, and was promoted to his current role in 2014.
His first association with Ford dated to the late 1980s as a consultant designer at Ghia SpA in Italy. Callum guided the development of dozens of concept vehicles, including the Ford Ghia Via and the Aston Martin Lagonda Vignale. He also worked for Chrysler in the United Kingdom and for PSA Peugeot Citroën in France on passenger and commercial vehicles.
Lo will join Ford in the midst of an ambitious plan to turn around and grow its automotive business, with continued design of must-have vehicles.
“Our industry is evolving more rapidly than ever, and Ford will win the trust of customers by staying on the leading edge of that curve,” said Thai-Tang. “Anthony is a world-class design leader with an exemplary global track record. We’re excited to have him lead our Design organization as we accelerate the creation of connected, intelligent and increasingly electrified products.”
Born in Hong Kong, Lo got his initial break in the auto industry in 1987, when a professor at the Royal College of Art in London where he studied offered him a position at Lotus Cars in England. There, Lo designed the distinctive Lotus Carlton, the world’s fastest car of its type at the time.
Lo said recently that his familiarity with Ford began as a young adult on the streets of Hong Kong, where the brand has and maintains a strong presence. Later, he discovered the popularity of Ford in England and Continental Europe, “where it’s like a national brand.” He added that models such as the Sierra RS Cosworth, “with its imposing floating rear spoiler and track-racing pedigree to match,” made a lasting impression on him.
“With the speed of evolving technologies and expectations, I believe cars will change more in the next decade than they have in the last century,” said Lo. “Leading this change at Ford is a dream job for any car designer, and we’re going to embrace this era with open minds, ingenuity and breakthrough design solutions.”
At Renault in Paris for the past 10 years, Lo was instrumental in the development of the company’s “Cycle of Life” design strategy. That approach was the basis for a series of award-winning concept cars, such as the Dezir, Captur, R-Space, Frendzy, Twin’Z, Twin’Run and Trezor. Lo and his team implemented the strategy in Renault’s all-new global lineup of cars and SUVs.
Among production vehicles about which Lo is most proud are the second-generation of the Renault Captur, which built on the success of the original model with features like a wider track, distinctive lighting signature and more expressive body sides, and the Dacia Duster 2, delivering on its low-cost objective without compromising attractiveness.
Lo joined Saab in 2000. From 2004 to 2010, Lo was director of Advanced Design for General Motors Europe, overseeing Saab, Opel and Vauxhall projects. Earlier, Lo was with Mercedes-Benz in Japan, working on the company’s Maybach concept and S-Class vehicles, as well as Audi in Germany.
In addition to a master’s degree in Automotive Design from RCA, Lo holds a higher diploma in Industrial Design from Hong Kong Polytechnic University.
TORONTO, Dec. 16, 2020 /CNW/ – Despite the impact of the global pandemic, searches for luxury vehicles show little signs of slowing down in Canada, according to 2020 data released today from autoTRADER.ca, Canada’s largest automotive marketplace. The company’s annual Top Searched vehicles list noted favourites from 2019, including the beloved Ford F-150, Honda Civic and Toyota RAV4 remained in the top 10, while half (50 percent) of this year’s list consisted of premium nameplates, pointing to a range in Canadian vehicle preference. Additionally, BMW and Mercedes-Benz were the first and second most searched vehicle brands on autoTRADER.ca this year.
2020 Top Searched Vehicles in Canada
- Ford F-150
- Ford Mustang
- BMW 3 Series
- Mercedes-Benz C-Class
- Porsche 911
2020 marked a unique year for automotive shopping behaviours. In addition to tracking search data, autoTRADER.ca conducted ongoing consumer studies to measure the effects of the pandemic on Canadians. Following the initial impact of COVID-19 across the automotive sector in the spring, the pandemic ushered a surge of car shopping activity and first-time buyers into the market. With more Canadians at home this year, marketplace data revealed a significant increase in Canadians shopping for cars, as autoTRADER.ca experienced a record high of 25 million visits in a single month, and an increase of over 21 percent in visits year-over-year. The studies also revealed that the pandemic prompted contributing factors such as decreased comfort regarding the use of public transportation and ride-sharing, an increased desire for car ownership, and more time spent shopping online.
“For the sixth year running the Ford F-150 retains the number one spot as Canada’s top-searched vehicle on autoTRADER.ca, despite being the only truck on the car-dominant 2020 Top Searched list,” says Jodi Lai, editor-in-chief, autoTRADER.ca.