Ford was honoured to be recognized for its work in safety and semi-autonomous driver technologies, taking home the title of ‘Most Innovative Volume Brand’ of 2015 at the 10th annual AutomotiveINNOVATIONS awards. The Centre for Automotive Management acknowledged automotive leaders in innovation last week in Frankfurt, Germany.
This award represents the progress Ford has made with technologies that are important to customers and that make driving more enjoyable. Innovation and research continue to be a priority for Ford with a tremendous amount of importance placed on how these technologies directly affect customers and add value to their daily lives.
Active Innovations that Relieve Driving Stress
AutomotiveINNOVATIONS recognized Ford’s driver assistance systems like Active Park Assist (APA). APA takes the stress out of parallel parking by using sensors to detect an appropriately sized parking space, and easy-to-use dashboard commands.
The new Ford Focus, a class winner at the awards, has this and other technologies, including voice-activated SYNC technology, an intuitive system that enables drivers to call up a list of local restaurants along with directions on the dash display screen by simply saying “I’m hungry.”
Leveraging Research from Around the World to Change the World
Technology plays a major role in the way Ford looks at the future. It’s enabling cars to be smarter and safer in a way that wasn’t possible before. To facilitate innovation that is truly valuable to customers, Ford rolled out its Smart Mobility program, which uses data to help create advanced new vehicle features and change the way the world moves by solving today’s growing global transportation challenges. Smart Mobility launched in 2015 with 25 programs globally to test new concepts and inspire ideas.
Ford is proud to add the AutomotiveINNOVATIONS award to its list of achievements this year. This marks the fifth year in a row that Ford was recognized as the #1 selling automotive company in Canada. Additionally, Ford remains the only automaker to win the prestigious International Engine of the Year award for its 1.0-Litre EcoBoost —three years in a row. And, for the sixth consecutive year, the Ethisphere Institute recognized Ford Motor Company as one of the world’s most ethical companies. Ford continues to Go Further to bring Canadians pride on the road.